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Inside the Box: October 2007



Small Box Consulting & Design
Inside the Box
Your monthly source for
Small Box news and
industry information
October 2007
in this issue
:: The Box Gets Bigger!
:: Supporting Non-profits Through Local Music
:: Recent Web Sites
:: On the Web's Leading Edge
Small Box cube Greetings From Small Box! Fall has arrived and when we're not raking and jumping into piles of leaves we're busy staying on top of the latest Internet trends and producing the hottest websites for the coolest organizations. We get lots of satisfaction applying the latest web technologies to sites that help grow businesses, non-profits, and promote artists in Indianapolis and beyond. We're also really excited about all the opportunities we've had to help make Indianapolis an even better city to live in - from our participation in the Greater Indianapolis Chamber of Commerce and Broad Ripple Village Association to organizing and promoting the Broad Ripple Fall Music Festival for the benefit of numerous local non-profits.
The Box Gets Bigger!

Small Box Adds Extra Office Space
Carter BldgIf you ever visited us in Suite 207 at 6332 Guilford Avenue, you would believe that our name best described our space, and not our perspective on the power of technology to help organizations of all sizes. We have since added the much more spacious Suite 208 at the same address to house our new colleagues as we continue to grow.

Jack Shepler Joins the Box Full Time
Jack head shotJack Shepler of Rock Music Review has come on board full time to provide his design and programming expertise. For a young guy he's got a lot of experience and creativity, and his involvement in the community as an artist and a DJ is a real bonus for our staff. He can design clean and elegant sites in the morning, program sites that are easy to update after lunch, then go out that night and spin hot electronic beats for a roomful of beautiful sweaty people. Then get up the next day and do it all over again.
Supporting Non-profits Through Local Music
Small Box Organizes and Promotes Broad Ripple Fall Music Festival

Broad Ripple Fall Music FestivalThe Broad Ripple Fall Music Festival was held on October 13 and featured over 100 local musicians in 21 venues from 38th to 71st Street. The proceeds from each show were donated to a different non-profit organization designated at each venue. We all were really excited about helping these worthy organizations find new revenue streams including Second Helping, The Hoosier Environmental Council, Keep Indianapolis Beautiful and many more. In addition to organizing the event, Small Box promoted the festival using a mix of traditional and new media techniques such as websites, viral tools, streaming media, traditional media outlets, and guerilla marketing, all to help transform Indianapolis into a better place.
Recent Web Sites

rippleFX
Indianapolis music production company leveraging the power of the web

rippleFX screen shotWe completely re-designed this website from the ground up including a brand new logo designed by our very own in house graphic designer Lydia Whitehead. Not only is the site clean, easy to navigate and a breeze to maintain with our customized CMS, but it features an extranet. This secure password protected extranet allows rippleFX to leverage the power of the web to transcend the boundaries of their physical studios to produce music with any artist or client from around the world that has Internet access. The new design puts the full spectrum of their services on every page, so search engines know what they do best.
IR Media Group
Indianapolis web video production company bringing the heat to corporate and web videos

IR Media screen shotAs one might imagine from a web video production company, their web site makes extensive use of embedded video. This site features our customized CMS with embedded video functionality throughout the site. We're also proud of our ability to deliver this site in less than a month on a very tight production schedule. This site was optimized to index well in search engines.


ASAP Identification Security, Inc.
Indianapolis photo id company providing solutions from barcodes to biometrics

ASAP Ident screen shotThe ASAP Identification website features our customized Content Management System with Testimonial, News and Product Catalog modules. The site was optimized from the ground up to list well in major search engines and promote their complete product and service line to the Indiana market and beyond.

On the Web's Leading Edge
Jeb Blogs about the Future of the Internet

Jeb's take on the future of the webOne of the things we all love about our jobs here at Small Box is staying on top of the latest Internet trends and finding new and powerful applications of those ideas and technologies for businesses of all sizes. Our CEO, Jeb Banner, occasionaly gets to take a break from his busy schedule and post his thoughts about the latest developments on the web and how they might impact your business. Here are just a few:

Jeb explains how your site could be banned from Google's listings and practical steps you can take to prevent that from ever happening. More>>

Jeb compares these two social networking super sites to see which has the stronger network effects and which is better poised to take advantage of the latest Web2.0 possibilities. More>>

Jeb offers some practical advice on what to do if your company becomes the target of an anonymous online smear campaign. More>>

Special Offer: Designer Website with CMS Backend

Wouldn't you love to have a clean, easy to navigate site that's easy to update and helps you grow your business?


CMS screen shotSmall Box websites are built with just that in mind. Our sites are designed from the ground up with the end user experience in mind. All our basic sites also feature a Content Management System (CMS) that will make it a snap for you to update and add new content to your website.

See for yourself how easy it can be to manage your content at our CMS demo site.
  • Follow this link to our CMS demo
  • username = demo
  • password = demo
  • Call PJ Christie @ (317) 258-7818 for a guided tour of the demo site.

Special Newsletter Price: $2,000 - $3,000
SEO Analysis
& Report $250
Wouldn't you like to literally steal business away from your competitors?

Other businesses like yours are putting more energy into Search Engine Optimization, or SEO. Your competitors are certainly interested in stealing business away from you.
Small Box utilizes a variety of resources to put together a comprehensive report on the current state of competition in your industry. This report will identify key strengths and weaknesses in your current program and provide concrete steps you can take to improve your rankings. Call Ben Jehring @ (317) 847-6504 for more information.

ASAP Ident screen shotDownload a sample SEO Analysis and Report

Offer Expires: November 6, 2007
Thank you for taking the time to read our newsletter! If your company or organization needs web design, search engine optimization or internet marketing, including pay-per-click, please let us know. Our rates are very competitive, our work top notch and we deliver on time. We guarantee you will be happy with the results! Contact us for a free quote.

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