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Small Box Rocks Broad Ripple
Posted by Jack on November 19, 2008, 5:55 pm
It's been almost a whole month since we put on our second annual gargantuan, world-renowned and highly accoladed music festival, Broad Ripple Music Festival.
Okay, so maybe it's not world renowned or terribly enormous, but we're proud of taking part of the community of Broad Ripple and the culture within, as well as raising money for many of Indy's non-profits. As far as we can tell it's the only 15 stage music festival going on in Indianapolis these days and this year we wanted to make sure it really got seen.
We first got the idea to do it last year after the Midwest Music Summit, which was hosted in Indy, came to an end after five or six years of rocking Indy. The summer of 2006 just didn't seem complete without a local celebration of culture and music, so our hands were practically tied. Though this festival doesn't have quite the far reaching locale as it mainly focuses on Indianapolis and the surrounding cities, like Bloomington and Muncie, it still proved to provide plenty of musical entertainment.
We learned a lot in the first year and made some adjustments accordingly. We had a bigger head start and made a lot of strategic moves that equally brought more people to the festival, strengthened the quality of the event as well as tied Small Box to it to get noticed for our efforts.
Sponsorship was much stronger this year, as was media coverage. Besides great coverage and advertising leading up to the festival by the main sponsor, NUVO Newsweekly, we also got radio spots on WTTS, an indystar.com front page story and coverage or ads on indy.com, indianapolismusic.net, myoldkentuckyblog.com, and of course musicalfamilytree.com. The fest was even sponsored by Butler Scion. If you had you ear to the proverbial musical ground here in Indy, you at least heard about the festival.
With this year's festival we launched a new social site for the Broad Ripple area called BroadRippleBuzz.com. This new venture is especially for fans of Broad Ripple and encourages interaction and participation. We hope for it to become a place that people go to find out about what's going on in Broad Ripple, be it music, art, business, or juicy gossip.
This years lineup included lots of great local bands, DJs and acoustic performers. We added a kick-off party this year, which took place on Friday night at the Vogue. The lineup included Everthus the Deadbeats, Mardelay, Grampall Jookabox, Born Again Floozies, Twin Cats and Abner Trio. This was certainly the most star studed lineup of the weekend, but we made sure to keep plenty for the actual festival too!
There were 15 venues total with individual promoters and individual non-profits benefiting from each.
Some of these venues were booked by Small Boxers. Jeb put on the show at Spin once again, which featured the beat juggling and rhyme saying talents of the Mudkids and indie rockers Gentleman Caller. Connor's Pub, a new venue to the fest, had psychadelic band Everything, Now! and Marmoset and was put on by Karl (who also drums in the band Abner Trio). Karl and I (I'm aka Jackola, a DJ) put our band and DJ heads together to put on an all day schedule at Casba, also a new venue to the fest, with bands from 6-10pm (like Kentucky Nightmare and Thin Fevers) and DJs from 10pm to 3am (including DJ StarSteady and Action Jackson).
We're proud to have put it on again this year and can't wait for next. It would not have been possible without the undying efforts of all of the promoters, venues, musicians, fans and music nerds. Let's rock the ripple again next year!
Okay, so maybe it's not world renowned or terribly enormous, but we're proud of taking part of the community of Broad Ripple and the culture within, as well as raising money for many of Indy's non-profits. As far as we can tell it's the only 15 stage music festival going on in Indianapolis these days and this year we wanted to make sure it really got seen.
We first got the idea to do it last year after the Midwest Music Summit, which was hosted in Indy, came to an end after five or six years of rocking Indy. The summer of 2006 just didn't seem complete without a local celebration of culture and music, so our hands were practically tied. Though this festival doesn't have quite the far reaching locale as it mainly focuses on Indianapolis and the surrounding cities, like Bloomington and Muncie, it still proved to provide plenty of musical entertainment.
We learned a lot in the first year and made some adjustments accordingly. We had a bigger head start and made a lot of strategic moves that equally brought more people to the festival, strengthened the quality of the event as well as tied Small Box to it to get noticed for our efforts.
Sponsorship was much stronger this year, as was media coverage. Besides great coverage and advertising leading up to the festival by the main sponsor, NUVO Newsweekly, we also got radio spots on WTTS, an indystar.com front page story and coverage or ads on indy.com, indianapolismusic.net, myoldkentuckyblog.com, and of course musicalfamilytree.com. The fest was even sponsored by Butler Scion. If you had you ear to the proverbial musical ground here in Indy, you at least heard about the festival.
With this year's festival we launched a new social site for the Broad Ripple area called BroadRippleBuzz.com. This new venture is especially for fans of Broad Ripple and encourages interaction and participation. We hope for it to become a place that people go to find out about what's going on in Broad Ripple, be it music, art, business, or juicy gossip.
This years lineup included lots of great local bands, DJs and acoustic performers. We added a kick-off party this year, which took place on Friday night at the Vogue. The lineup included Everthus the Deadbeats, Mardelay, Grampall Jookabox, Born Again Floozies, Twin Cats and Abner Trio. This was certainly the most star studed lineup of the weekend, but we made sure to keep plenty for the actual festival too!
There were 15 venues total with individual promoters and individual non-profits benefiting from each.
Some of these venues were booked by Small Boxers. Jeb put on the show at Spin once again, which featured the beat juggling and rhyme saying talents of the Mudkids and indie rockers Gentleman Caller. Connor's Pub, a new venue to the fest, had psychadelic band Everything, Now! and Marmoset and was put on by Karl (who also drums in the band Abner Trio). Karl and I (I'm aka Jackola, a DJ) put our band and DJ heads together to put on an all day schedule at Casba, also a new venue to the fest, with bands from 6-10pm (like Kentucky Nightmare and Thin Fevers) and DJs from 10pm to 3am (including DJ StarSteady and Action Jackson).
We're proud to have put it on again this year and can't wait for next. It would not have been possible without the undying efforts of all of the promoters, venues, musicians, fans and music nerds. Let's rock the ripple again next year!
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