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Challenge

Sonicu knew from the start that they wanted to rank well for the keywords 'nicu sound monitoring.' We were building Sonicu's very first website and so they had no web presence and were neither indexed nor listed by the major search engines.

Solution

Together with Sonicu, Small Box implemented a broad based 360 degree approach to Internet marketing and Search Engine Optimization (SEO). This broad front campaign promoted the company and website through multiple new media channels. Small Box helped lay the foundation for this with smart web design. We applied our proprietary nine-step search engine optimization process to optimize Sonicu.net for search engines. We also integrated the site with Compendium Blogware and, as part of the site's launch, Sonicu posted several articles to their Compendium blog about NICU sound monitoring. Sonicu founder, Chris Smith conducted an audio interview with Rob McNealy of Startup Story Radio which was then released as a pod cast. Chris Smith also participated in an email interview with a niche industry blog, NICU101.com.

Results

Within a month of the site's launch, Small Box together with Sonicu achieved some dramatic results. Not only was Sonicu.net the #1 listing for 'nicu sound monitoring,' but Sonicu captured every ranking on Google's page one with the exception of the fourth listing. The #2 and #3 rankings were held by Sonicu's Compendium blog posts. The #5, #6 and #9 rankings were secured for Sonicu.net through social bookmarking. Podcasts of the Rob McNealy audio interview with Sonicu founder, Chris Smith, secured the #7 and #10 rankings. The #8 ranking was held by the email interview with NICU101.com.

We're proud to have played a role in securing this valuable search engine real estate, but we could not have done it without Sonicu who wrote the blogs and conducted the interviews that have helped bury their competition.

Click on the thumbnail below to see the first 7 listings on page one of Google for 'nicu sound monitoring'

Testimonial

I wanted to send you a quick e-mail documenting my overall approval for what Smallbox did for my company. At Sonicu, we strive to provide the best "Sound Monitoring" solutions for our customers so their money is well invested. I'm confident Smallbox also provided the best value for our money when you developed our website. As you will remember, we were under a tight schedule for our site launch and you guys pulled through when others were dragging their feet & making excuses why it couldn't be done. During the process you assured us the Search Engine Optimization (SEO) you would implement would greatly aide our site traffic... it's clear the efforts you extended in this regard greatly added to our site's visitation and is appreciated. Thanks for the effort extended. I'll steer more business your way in the future.

Chris Smith
President/CEO, Sonicu LLC

Portfolio: SONICU
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