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People are researching companies on the Internet and making major decisions based on what they read. Web text needs to be relevant, professional and market-driven. It also has to accommodate Web-specific issues — limited attention spans, search engine optimization (SEO) and navigational concerns.

Specialized writers who know how to write for the Web are absolutely critical. Corporate writer Ellen Olivetti recognized this several years ago. Thanks to her foresight and vision, she and founding partner Ann Kroeker launched WebWriters.


This project took advantage of these Small Box services:




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